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into advocates. The clearer the established goal, the more precisely you can put metrics to work for you. 2. Metrics: Consume and Behave The two core types of metrics are consumption and behavior, each measured by numerous yardsticks that can seem limitless. Choose the critical ones by reviewing overall content marketing objectives and then working backwards to identify associated metrics. What about Revenue? Identifying revenue from content can be tricky. Much content is designed to raise awareness
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Wholesale jerseys from China is possible to connect your content to sales. For instance, note what content has been consumed by specific individuals in the customer/prospect database. Or track who fills out lead forms tied to a piece of content or via browser cookies. Then, whenever someone converts, marketers can see what content had a hand in the sale. 4. Metrics Don Stand Alone Metrics aren

Southwest Airlines Takes Off To New Destination From Washington DALLAS, May 21, 2015 /PRNewswire/ Southwest Airlines (NYSE: LUV) today announced new nonstop service from Ronald Reagan Washington National Airport (DCA) to Orlando, Florida beginning on Nov. 1. Orlando will be Southwest’s third Florida destination from DCA, where it is the second largest carrier as measured by passengers carried. Southwest will now offer flights to 17 nonstop destinations from this convenient downtown airport. area airports. (Reagan National) to Chicago (Midway), Columbus, Dallas Love Field, Indianapolis, Nashville, New Orleans, Tampa Bay, Ft. Lauderdale/Hollywood beginning on August 9, and Orlando starting in November 2015. In addition, the carrier’s long haul offerings from Washington Dulles have grown in the past year to add both Las Vegas, and San Diego as nonstop routes. Also on Nov. 1, Southwest will continue its commitment to the Sunshine State by increasing the number of daily flights to twice daily

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